10 February 2015
Toshiba (Australia) Pty Limited today announced that Toshiba is now an official sponsor of the Rugby World Cup 2015, making it the third consecutive time that the company has participated as a sponsor.
The event will be held in England and Wales from September 18 until October 31, 2015 and will play a total of 48 matches to determine who the rugby world champions will be.
Toshiba’s association spans the breadth of its business domains including social infrastructure, air conditioning, multi-functional printers, digital products and medical imaging devices. In addition, Toshiba will support the tournament by providing a range of products to support the running of the event.
Mark Whittard, the managing director of Toshiba (Australia) Pty. Limited commented “Toshiba is once again sponsoring the Rugby World Cup, which, for Australasia, is a very special event. Australians and New Zealanders have a long and proud heritage in rugby and this sponsorship will connect us to fans in the region.”
“Toshiba is delighted to be continuing its successful partnership with the Rugby World Cup,” said Noriaki Hashimoto, Corporate Vice President and Corporate Representative – EMEA, Toshiba Corporation. “The tournament is one of the world’s greatest sporting events and we’re looking forward to playing our part in bringing the power and the passion of the games to a bigger audience than ever before.”
Rugby World Cup Limited Head of Commercial, Broadcast and Marketing Murray Barnett added: “Toshiba is a world leader and innovator in pioneering high technology and with the expanded reach of Rugby World Cup; we are working together to reach people wherever and whenever they are watching, talking about or playing rugby.”
In the build up to and during the tournament, Toshiba will initiate a range of activities to promote this partnership and to engage spectators with the event. Toshiba branded perimeter boards will feature at each of the matches throughout the tournament as well as a range of marketing activities focussing on regions where rugby is most popular, which include Europe, Japan, Oceania and Africa. About Toshiba
Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations towards securing “Growth Through Creativity and Innovation”, and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society.
Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). To find out more about Toshiba, visit www.toshiba.co.jp/index.htm